AT&T and Ericsson Launch IoT Marketplace for Enterprises

AT&T, in partnership with Ericsson, has unveiled the AT&T IoT Marketplace, a cloud-based digital platform designed to streamline IoT service deployment, monetisation and management for enterprises.

The platform addresses the growing demand for efficient, scalable solutions in the Internet of Things (IoT) market, enabling telcos and industrial customers to manage connected devices and services with ease.

The IoT Marketplace addresses critical industry challenges, including fragmented product catalogues, complex integrations, inconsistent order management and diverse device ecosystems.

By offering a centralised, intuitive interface, AT&T enables partners and customers to onboard quickly, accelerate the order-to-cash process and improve operational efficiency, ultimately driving faster IoT revenue realisation.

Powered by Ericsson technology and cloud-native architecture

The AT&T IoT Marketplace is powered by Ericsson’s Digital Experience Platform, Catalog Manager and Order Care, all built on a cloud-native microservices architecture hosted on Microsoft Azure.

The architecture ensures secure, intelligent interactions across multiple digital touchpoints, simplifying the exposure and configuration of IoT products and services.

The platform offers a comprehensive, turnkey solution for industries such as transportation, manufacturing and healthcare, supporting end-to-end service delivery and catalogue-driven engagement.

With advanced partner and customer management capabilities, the marketplace enables telecom operators to reduce operational complexity and accelerate innovation in the IoT ecosystem.

Cameron Coursey, Vice President of Connected Solutions at AT&T, said, “The AT&T IoT Marketplace differentiates our offerings and meets a wide range of customer and partner requirements.

"We are eager to collaborate with IoT ecosystem partners who share our vision of making IoT more accessible and driving growth, particularly among small and medium businesses. With Ericsson’s solution, we now possess the agility and scalability necessary to simplify IoT for our customers.

"The platform has enabled us to reduce the time to order fleet management services from hours to minutes.”

Enhancing the partner and customer experience

The platform creates a seamless, personalised experience for users across all channels.

With advanced catalog management, order tracking and partner integration, telecom operators can deploy IoT solutions quickly and efficiently, reducing operational friction and supporting enterprise IoT growth.

Anand Akundi, Head of Cloud Software and Services, AT&T Customer Unit at Ericsson, added: “Ericsson and AT&T have created a seamless and personalised experience for users and partners across all channels.

“It is key to unlocking the full potential of every interaction and driving business growth. We are thrilled to support AT&T’s ambition to excel in the IoT segment in this country [US].

“​​​​​​​The launch of the AT&T IoT Marketplace marks a significant step forward in transforming the IoT landscape, providing businesses with the tools and capabilities needed to thrive in a rapidly evolving digital world.”

Driving enterprise IoT adoption

The AT&T IoT Marketplace enables enterprises to accelerate IoT adoption across various sectors, including fleet management in transportation, connected medical devices in healthcare and smart manufacturing solutions.

By simplifying complex integrations and offering secure, scalable and cloud-native IoT management, the platform supports business growth and operational agility for telecom operators and partners alike.

By combining AT&T’s market expertise with Ericsson’s advanced digital solutions, the marketplace delivers a reliable, user-friendly and scalable platform for the next generation of IoT services.

It ensures that businesses can capitalise on IoT innovation and expand connected operations efficiently, securing their place in the rapidly evolving digital landscape.

The launch of the AT&T IoT Marketplace represents a transformative step for telecommunications and enterprise IoT, providing a unified platform that accelerates IoT deployment, enhances operational efficiency and drives revenue growth for operators and their partners worldwide.