AT&T powers Las Vegas race with FirstNet, Oracle Red Bull

AT&T will illuminate downtown Las Vegas with “The Speed of Light,” a visual installation blending racing, connectivity and technology.

Positioned on Sands Avenue across race week, the exhibit allows fans to engage with the race atmosphere and share their experience. The installation represents AT&T’s focus on combining entertainment with network innovation.

FirstNet supports public safety at Las Vegas GP

FirstNet, built with AT&T, provides an exclusive, dedicated communications platform for first responders throughout the F1 event.

The FirstNet Response Operations Group (ROG) deploys specialised Satellite Cells on Light Trucks (SatCOLTs), Compact Rapid Deployables (CRDs) and miniCRDs positioned around the 3.8-mile circuit.

Staff embedded in the Clark County Multi-Agency Coordination Center work directly with local fire departments and agencies to ensure seamless communication and coordination during the event.

Kellyn Smith Kenny, Chief Marketing and Growth Officer at AT&T, highlights FirstNet’s role as a critical support layer that maintains priority communications for public safety, differentiating it from commercial networks.

Oracle Red Bull Racing’s data connectivity via AT&T

Telemetry and systems data are transmitted in real time between the Las Vegas circuit and Oracle Red Bull Racing’s operations centre in Milton Keynes. The connection supports race strategy, technical checks and engineering decisions on the pit wall.

Laurent Mekies, Team Principal and CEO of Oracle Red Bull Racing, says: “In Vegas, decisions happen in the blink of an eye. AT&T’s connectivity keeps our engineers in the garage and back in Milton Keynes working as one, so we can turn data into performance when it matters most.”

Kellyn adds: “Max, Yuki and Oracle Red Bull Racing perform at their best when the pressure is on—and so does AT&T.

"During every critical moment of the race, America’s best overall wireless network keeps them connected.

"We power every aspect of this race weekend, from the pit wall to maximum coverage for first responders.”

AT&T engages fans with branded merchandise and a TikTok partnership

Alongside network support, AT&T teams distribute Oracle Red Bull Racing-branded merchandise at key Las Vegas locations, including Resorts World, Park MGM and the Bellagio.

Items include blankets, scarves, protective headsets and earplugs designed for race conditions.

AT&T partners with TikTok at the TikTok Clubhouse, a content-focused venue featuring creators, athletes and public figures for the duration of race weekend.

Guests can explore interactive zones, utilise custom filters and engage in challenges powered by AT&T’s network. The joint effort aims to amplify global fan engagement and content sharing.

The approach highlights AT&T’s multi-layered role across entertainment, motorsport innovation and public safety at one of the world’s most visible sporting events.