Globe & AWS Collaborate to Accelerate Digital Transformation

Globe Telecom, a digital platform in the Philippines, has announced a strategic multi-year agreement with Amazon Web Services (AWS), aiming to enhance customer experiences across its telecommunications and digital services nationwide.

The partnership focuses on cloud native modernisation and AI-driven customer experience transformation as key pillars to advance Globe’s digital platform capabilities.

Globe, listed on the Philippine Stock Exchange, operates in telecommunications, fintech, venture building, shared services and digital marketing.

It provides a comprehensive range of mobile, broadband, data and managed services for consumers and businesses. 

Cloud infrastructure modernisation and resiliency

According to the strategic agreement, AWS will collaborate with Globe on expanding the latter’s cloud infrastructure.

It includes investments in enhancing disaster recovery and platform engineering, aiming to support network resiliency and drive commercial initiatives.

The efforts will support Globe’s modernisation of its core systems and digital platforms to improve operational performance.

Enhancements in customer experience and AI-led transformation

Globe is focusing on modernising its B2B systems and digital platforms, including updates to its GOMO service.

It is implementing advanced consent and preference management frameworks to provide more personalised customer experiences

AI-powered solutions will be implemented for customer lifecycle and value management, including a customer voicebot built on the AWS AI Landing zone. 

Carl Cruz, President and CEO of Globe, says: “Customers today expect seamless digital experiences and our strengthened partnership with AWS ensures Globe continues to deliver world-class connectivity and services that meet the evolving needs of Filipinos.” 

Carl highlights AI-driven innovation to enhance operational efficiency and foster personalised customer interactions.

Network innovation and real-time operations with AWS

The partnership covers network innovation, including the transformation of network management systems and improvements in SIM activation and porting capabilities.

Real-time campaign management and data streaming will enable Globe to deliver targeted, timely and relevant offerings to its customers. 

Precious Lim, Country Manager of AWS Philippines, says: “Telecommunications companies are at the forefront of digital innovation and Globe’s bold vision for cloud-enabled customer experiences demonstrates the transformative potential of this technology.”

Precious highlights AWS’ support for Globe’s digital transformation journey across the Philippines.

Globe will leverage various AWS technologies, including computing, storage and advanced cloud services, to optimise operational efficiency while accelerating its digital transformation initiatives.

With the multi-year agreement, Globe aims to drive faster innovation, strengthen data security and expand digital inclusion nationwide.

The partnership builds upon Globe’s prior adoption of cloud technologies and AI solutions as key drivers of its growth strategy, enhancing service delivery and customer satisfaction.

The collaboration reflects a broader industry trend in leveraging cloud and AI technologies to modernise telecommunications infrastructure and customer engagement.

The evolving partnership illustrates the importance of strategic cloud alliances in driving digital platform leadership in Southeast Asia’s telecom sector.

It envisions fostering a pipeline of innovation and operational improvements that align with Globe’s mission to empower Filipinos digitally.

The partnership concludes with a vision articulated by Carl: “By leveraging AWS’s advanced cloud capabilities and exploring AI-driven innovations across our operations, we’re positioning Globe to drive faster innovation, enhance operational efficiency through intelligent automation and create more personalised experiences for our customers.”