Hrvatski Telekom Advances AI With Beyond Now Partnership

Hrvatski Telekom (HT) is accelerating its AI-first strategy through an expanded partnership with Beyond Now, embedding AI across its B2B customer journeys, sales processes and internal operations.

The Croatian operator, part of Deutsche Telekom Group, is working with the Dublin-based platform provider to activate AI across three distinct areas of its business. 

This includes:

• Bringing AI-powered services to B2B customers in Croatia
• Embedding agentic AI into business support systems (BSS), commerce and sales processes
• Driving AI adoption across internal tools and workflows.

Through doing so, HT believes that it will better support its customers’ needs, resolve their requests in real-time, accelerate its speed to market and cut operational friction. Beyond Now's Wave AI technology will provide AI-based personal assistance to support HT customers’ requirements.

Agentic AI in practice

Beyond Now is working with HT to deploy agentic AI capabilities in a phased approach, prioritising use cases based on outcomes. 

The implementation includes agentic AI capabilities designed to streamline sales operations and enterprise bulk ordering, enabling dynamic user interfaces and supporting autonomous resolution of customer requests across the lifecycle. This covers upgrades, discounts and enterprise service changes.

Building on solid foundations

The expanded collaboration builds on HT's 2023 B2B digital transformation with Beyond Now. This modernised HT’s BSS environment and created a digital commerce experience for B2B customers. Using Beyond Now BSS Plus, the operator digitised and automated its buying, ordering and monetisation processes, enabling customers to order complete solutions online in minutes.

The 2023 transformation reduced time to order by 57% and heavily cut the time HT requires to launch new products.

"This next phase in our partnership with Beyond Now is about applying AI where it can make the greatest difference for our customers and our business,” says Ivana Beli Oštarčević, Director of B2B Portfolio Development and Management Sector at HT.

“For our customers that means simpler journeys, faster service delivery and greater access to a broader set of digital and AI-enabled capabilities. 

“For our own business, it means strengthening the way we support our teams, bringing new services to market and creating new opportunities for growth. 

“Together with Beyond Now, we are showing how AI adoption in telecoms can be practical, strategic and commercially relevant."

Beyond Now’s leadership sees the telecoms sector moving in this direction.

"Hrvatski Telekom is a strong example of a CSP that built the digital foundation first and is now using that foundation to make AI practical,” says Angus Ward, CEO of Beyond Now.  

“That is exactly where we see the industry heading. AI will only create value for operators if it can be embedded into real business processes, customer journeys and monetisation models. Our role is to provide the platform layer that helps operators turn AI ambition into services they can launch, sell and scale."

Investing reaps dividends

Beyond Now's AI-powered platform supports digital commerce, BSS, marketplace enablement, partner orchestration and monetisation. The provider works with operators including A1, BT, Deutsche Telekom, Lyse, NTT, Telia, TELUS, and Verizon to operationalise AI across telecom environments.

HT has invested more than €1bn (US$1.14bn) in network infrastructure over the past five years, including fibre-optic network expansion and 5G deployment across Croatia. In June 2025, an independent analysis of the country’s mobile experience organised by the Croatian Regulatory Agency for Network Activities (HAKOM) ranked HT in overall first place for the fourth year in a row.