MTN and Synamedia Launch Pan-African Streaming Platform

MTN Group, Africa's largest mobile network operator, has partnered strategically with global video software provider Synamedia to create a next-generation streaming platform designed specifically for African audiences. Focusing on mobile and fixed broadband users, the collaboration aims to reshape the continent's digital entertainment landscape by offering greater accessibility, enhanced user experiences and culturally resonant content.

The partnership represents a major step forward in addressing Africa's diverse and rapidly evolving media consumption preferences, bringing high-quality video content to a broader audience while fostering digital inclusion.

Cloud-based innovation driving scalable video solutions

At the heart of the new platform lies Synamedia's cloud-native technology stack, which will power a seamless viewing experience across devices.

The platform will support linear television and video-on-demand (VOD) and incorporate multiple monetisation models, such as subscription-based services, free streaming with targeted advertising, and ad-supported video-on-demand.

Each African market will benefit from a locally tailored content strategy, with programming curated to reflect regional languages, cultures and viewing behaviours.

By design, the level of personalisation drives deep audience engagement and sustained user growth while offering content creators and advertisers new opportunities for regional impact.

Empowering local audiences through technology

Synamedia's advanced capabilities in video delivery and platform integration will be central to the platform's performance. Personalised recommendations, intuitive user interfaces and robust content management tools will ensure a premium and scalable experience for users and operators alike.

Selorm Adadevoh, Group Chief Commercial Officer at MTN Group, outlined the strategic vision behind the initiative: "We see a unique opportunity to transform video consumption in Africa with high-quality, accessible and relevant content.

"The partnership enables us to leverage cutting-edge technology and deep customer insights to enhance entertainment experiences and drive digital inclusion."

The collaboration aligns closely with MTN Group's mission to lead digital transformation in Africa by combining connectivity with content that resonates across its extensive customer base.

Delivering value through speed, scale and innovation

Paul Segre, CEO at Synamedia, highlighted the significance of the partnership and the role technology will play in unlocking value, "Thanks to MTN's leadership and innovation, smartphone owners across Africa will be able to enjoy innovative linear TV and on-demand video.

"By taking advantage of the breadth of our integrated, cloud-based portfolio to quickly deploy new services at scale, MTN will be able to create a groundbreaking set of offerings for customers and viewers that will drive new revenues."

The solution will be designed for reliability, scalability and rapid deployment, enabling MTN to respond quickly to market demands while maintaining high service quality.

A shared vision for digital inclusion and entertainment access

At its core, the partnership reflects a joint commitment to expanding access to digital content and fostering inclusion through technology. By uniting MTN's market leadership and customer reach with Synamedia's technical expertise and media innovation, the collaboration aims to create a service that entertains and empowers.

The streaming platform will play a pivotal role in shaping Africa's digital ecosystem — enabling communities to connect, engage and grow through shared content experiences.

It further represents a significant development for content providers, offering a scalable and monetisable avenue to reach diverse audiences across the continent.

With the strategic alignment, MTN Group and Synamedia are setting the stage for a new era of entertainment — one that is inclusive, relevant and truly African in its vision.

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