O2 Daisy: Virgin Media O2 & Daisy Group Target B2B Market

First announcing plans to merge back in May 2025, Virgin O2 and Daisy Group have combined their complementary direct B2B operations, shaking up the UK business communications and IT market. 

The dedicated company, now known as O2 Daisy, is led by a highly experienced leadership team with a deep understanding of the sector, combining the best talent from both organisations. 

“Combining Virgin Media O2 Business with Daisy Group is the perfect pairing and creates a new British business connectivity powerhouse and greater competition in the market. For us, it’s a big step forward in our journey to boost B2B growth and provide UK businesses of all sizes with the best digital and connectivity offerings,” says Lutz Schüler, CEO of Virgin Media O2.

“This is a significant milestone in Daisy’s 24-year history.  This transformational transaction will revolutionise the telecommunications and IT landscape and create the most comprehensive offering for businesses of all sizes across the UK,” adds Matthew Riley, Founder of Daisy Group.

Providing the technology to ‘make every business better’

Now the second largest small and medium-sized business solutions provider, O2 Daisy, will operate as a dedicated company to provide best-in-class digital-first connectivity solutions and managed service solutions to these businesses, all under one roof. 

Redefine the communications and IT experience for clients and supporting British businesses of all sizes, O2 Daisy has bases across the country, including Nelson, Sheffield, Manchester, London, Reading and Bournemouth.

With this union, clients can benefit from the large customer base and scaled fixed and mobile networks of Virgin Media O2 with the agile platforms, broad product sets and deep B2B expertise of Daisy Group. 

Shaping the future of digital-first connectivity and managed IT

Providing a one-stop shop for the B2B market, O2 Daisy is set to play a pivotal role in shaping the telco industry’s future when it comes to digital-first connectivity and managed IT services.

O2 Daisy’s product portfolio includes data and WiFi solutions, modern workplace tools, 5G Private Networks, cloud-based services, cybersecurity offerings and O2 Motion movement insights.

“Today, we start on our mission to shake up the market and provide the technology needed to make every business better. With the launch of our new standalone company, we’re putting our focus on what really matters – helping businesses of all sizes connect and grow,” says Jo Bertram, CEO of O2 Daisy.

She adds: “By bringing together two experienced teams and supercharging them with scaled networks, agile systems and comprehensive products, we’re ready to deliver exceptional outcomes for our customers.” 

“This is an exciting day for O2 Daisy, as we officially launch and bring together two highly successful companies into one powerhouse team. In a fast-changing world, growth is inextricably linked to the ability to access world-class IT and communications infrastructure,” says Matthew. 

He adds: “Driven by the entrepreneurial spirit we’re known for, O2 Daisy will revolutionise the telecommunications and IT landscape, by creating connectivity offerings fit for UK businesses of all sizes – underpinning their own growth stories.”