How Samsung AI Can Help Digitally Transform Global Business
As AI continues to be integrated further into our everyday lives, it will continue to become more powerful within the global technology industry. Already, those within the mobile sector are tapping the technology to harness its potential.
In response, Samsung has shed light on consumer perceptions of artificial intelligence (AI) in the mobile industry.
The company's latest research, titled "Intelligent Living: How AI is enhancing everyday experiences", polled 11,000 adults, offering valuable insights into the current landscape of AI awareness and its potential impact on mobile technology.
The state of European AI
As the European AI market is projected to grow by 35% in 2024, with continued expansion expected throughout the decade, understanding consumer expectations becomes crucial for mobile industry players.
Benjamin Braun, Chief Marketing Officer at Samsung, highlighted a significant finding via a LinkedIn post: "We asked 11,000 people what they want from AI. Interestingly, 90% are aware of AI but only 15% know how to use it to their advantage."
This disparity between awareness and practical knowledge presents both a challenge and an opportunity for mobile manufacturers and app developers.
Dr Chris Brauer, AI expert and Director of Innovation at Goldsmiths, University of London, emphasises the transformative potential of AI in mobile technology:
"The real promise of AI is in how it can transform our routines to complement, not overshadow, the things we enjoy doing most. As AI becomes more embedded in our devices, its true value will be judged by how well it simplifies tasks, enhances our quality of life and makes everyday interactions smoother without adding complexity."
AI 'openness' is growing in the mobile sector
The survey reveals that 53% of respondents express a desire to use AI tools that simplify their lives, whilst 37% view AI as a potential companion for managing daily activities. These figures suggest a growing openness to AI integration in mobile devices and applications.
One area where mobile AI shines is language translation. The study found that 23% of respondents desire real-time translation capabilities, aligning with Samsung's existing offerings such as live translation features in Galaxy smartphones that function even without an internet connection. This highlights the potential for mobile AI to break down language barriers and enhance global communication.
This disparity points to potential cultural and educational influences on AI perception across different regions.
Samsung notes however, that 55% of respondents are eager to deepen their understanding of AI, presenting an opportunity for technology companies to demonstrate tangible benefits and build trust in everyday AI applications.
Practical applications and consumer preferences
Samsung also identifies key areas where consumers see potential for AI integration in their daily lives.
Interestingly, home management emerges as a top priority, with 24% of respondents expressing interest in AI features that simplify household tasks.
The research reveals a strong consumer desire for AI to handle routine chores, freeing up time for more enjoyable activities.
- Cleaning and vacuuming
- Meal planning and grocery management
- Language translation
A growing disconnect
The survey also reveals a disconnect between AI's potential benefits and its portrayal in media. Over half (53%) of respondents feel that AI discussions in the news do not sufficiently highlight its benefits to ordinary people.
Additionally, 57% believe there is insufficient information on how to use AI effectively. This presents an opportunity for mobile companies to educate consumers on the practical applications of AI in their devices.
Dr Brauer notes: "AI is becoming harder to distinguish within our devices as it seamlessly integrates into the user experience. This creates a challenge in bridging the knowledge gap, as many people aren't even aware they're already using AI in their daily lives.
"Companies like Samsung have a real opportunity to demystify AI by focusing on clear, practical applications that resonate with everyday needs, helping people see the value and build enthusiasm for what AI can truly offer."
As AI continues to evolve and integrate into mobile technology, its success will largely depend on how effectively it can enhance everyday experiences while remaining intuitive and trustworthy. By focusing on accessibility, personalisation, and robust security measures, the mobile industry has the potential to drive the world towards a smarter, more connected future.
With the European AI market poised for significant growth, estimated to reach a value of US$22.35bn by 2025 according to industry analysts, the mobile sector stands at the forefront of this technological revolution.
As Samsung's survey demonstrates, there is a clear appetite for AI-powered solutions that simplify daily tasks and enhance user experiences. The challenge now lies in bridging the gap between awareness and practical application, ensuring that AI becomes an indispensable and trusted companion in our mobile lives.
******
Make sure you check out the latest edition of Mobile Magazine and also sign up to our global conference series - Tech & AI LIVE 2024
******
Mobile Magazine is a BizClik brand