Telcos have become integral to the world of Motorsport, transforming how teams operate, strategise and compete. Their role in the sport dates back to the 1970s, when telemetry systems were first introduced, enabling teams to collect and analyse data about vehicle performance. Over the decades, advancements in connectivity technologies, such as IoT and 5G networks, have transformed these systems into real-time data hubs essential for modern racing strategies.
Today, telcos play a critical role in enabling real-time telemetry, which allows teams to monitor engine performance, tyre temperatures, aerodynamic behaviour and even driver biometrics during races. This instantaneous data transmission empowers engineers to make split-second decisions that can impact race outcomes.
Historically, the evolution of computing in motorsport has mirrored advancements in telecommunications. From early "burst" telemetry systems in Formula 1 to today's seamless integration of IoT devices and cloud services, Telcos have consistently pushed the boundaries of what is possible. Today, they are not just connectivity providers but strategic partners driving innovation in predictive maintenance, simulators and vehicle-to-everything (V2X) communication. Their contributions ensure that motorsport remains at the cutting edge of technology and performance.
This week, Mobile Magazine explores the top 10 telcos driving technologies in motorsport.
10 | Tata Communications
- Chief Network Officer: Genius Wong
- Annual Revenue: US$2.2bn
- Employees: 14,000
- Founding: 1986
Tata Communications is redefining motorsport connectivity through strategic partnerships with Formula 1, ROKiT Williams Racing and MotoGP. As a behind-the-scenes powerhouse, Tata enables real-time data transfer, ultra-low latency broadcasting, and immersive fan experiences. From transmitting over 100 video feeds globally for F1 to powering live telemetry for Williams Racing and scaling video signals for MotoGP, its innovation drives performance on and off the track.
Its vast subsea network and remote solutions support sustainability goals across elite motorsport events.
9 | Cognizant
- Chief Marketing Officer & General Manager: Anil Kohli
- Annual Revenue: US$19.7bn
- Employees: 336,300
- Founding: 1994
Through strategic partnerships and cutting-edge digital solutions, Cognizant has positioned itself as a key enabler of performance and innovation in motorsport. As the Global Technology Services Partner to the Aston Martin Aramco Formula One Team, Cognizant processes 3TB of race data in real-time to inform strategy and boost performance.
Its contributions also include IoT-enabled factory systems and immersive AR fan experiences. In SailGP, Cognizant powers real-time analytics and sustainability techâhighlighting its role in shaping the digital future of high-performance racing.
8 | TCS (Tata Consultancy Services)
- Chief Technology Officer: Dr. Harrick Vin
- Annual Revenue: US$30.2bn
- Employees: 607,000
- Founding: 1968
TCS is redefining motorsport innovation through its strategic partnership with Jaguar TCS Racing in Formula E. As title sponsor and tech enabler, TCS delivers AI, cloud and data analytics solutions that enhance performance and energy efficiency. The collaboration helped power Jaguar's 2023â24 World Teams' Championship win and advance real-time telemetry and software upgrades for Gen3 cars. Focused on sustainability and EV innovation, TCS leverages motorsport as a proving ground for future-forward, low-carbon mobility solutions.
7 | Vodafone
- Chief Network Officer: Andrea DonĂ
- Annual Revenue: US$41.6bn
- Employees: 9,600
- Founding: 1984
Vodafone is reshaping motorsport through high-performance connectivity and purpose-driven innovation. Through partnerships with Porsche Motorsport (Formula E), Extreme E and Team BRIT, it delivers real-time data, Private 5G and adaptive tech to boost race strategy, sustainability and inclusion.
From supporting Porsche's EV telemetry to powering remote Extreme E events and enabling Team BRIT's adaptive racing goals, Vodafone combines speed with social impact, proving that motorsport can drive both competitive excellence and meaningful change on and off the track.
6 | Google Cloud
- Chief Network Officer: Phil Venables
- Annual Revenue: US$44bn
- Employees: 54,000
- Founding: 2011
Google Cloud is accelerating the future of motorsport through its multi-year partnership with ABB FIA Formula E as its Official Cloud Technology and Security Partner. Leveraging AI and cloud infrastructure, Google Cloud powers real-time race analytics, driver coaching and fan engagement. Its Vertex AI platform delivers strategy insights from live telemetry, while BigQuery personalises fan experiences.
With advanced threat protection and low-latency data processing, Google Cloud supports sustainable operations and levels the playing fieldâbringing smarter, faster and greener racing to a global audience.
5 | Orange S.A.
- Chief Technology and Innovation Officer (CTIO): Bruno Zerbib
- Annual Revenue: US$45.6bn
- Employees: 136,500
- Founding: 1988
Orange S.A. made a bold mark in motorsport through its landmark title sponsorship of the Orange Arrows F1 Team (2000â2002), one of Formula 1's most significant tech partnerships at the time. As both title sponsor and communications provider, Orange deployed advanced telemetry and launched WAP-based live race updatesâpioneering mobile fan engagement.
The partnership reached billions globally, accelerating Orange's brand expansion. Though now focused on digital streaming, Orange's motorsport legacy remains a standout example of tech-driven brand building in elite racing.
4 | T-Mobile
- President of Technology: Ulf Ewaldsson
- Annual Revenue: US$81.4bn
- Employees: 70,000
- Founding: 1999
T-Mobile is redefining motorsport engagement through its high-speed 5G network, powering team performance, fan experiences and event operations. As McLaren Racing's exclusive 5G partner in the US, T-Mobile supports real-time telemetry and pit communications during key races.
At the Las Vegas Grand Prix, it delivers seamless connectivity via 5G network slicing and hosts immersive fan zones. With AR activations, live drone feeds and safety communications, T-Mobile showcases how advanced wireless tech is transforming the motorsport experience on and off the track.
3 | NTT & NTT Data (Nippon Telegraph and Telephone)
- Executive Vice President & CTO: Katsuhiko Kawazoe
- Annual Revenue: US$91bn
- Employees: 338,000
- Founding: 1952
NTT and NTT DATA are redefining motorsport through strategic tech partnerships across INDYCAR, Formula 1 and F1 Academy. As the Official Technology Partner of the NTT INDYCAR SERIES, it delivers real-time analytics, smart venue solutions and fan-first innovations like the INDYCAR Mobile App.
With McLaren Racing, NTT powers performance and promotes inclusivity, supporting rising talent Bianca Bustamante in F1 Academy. Blending cloud, AI and sustainability, NTT's tech-driven approach transforms motorsport into a platform for innovation, engagement and positive change.
It is the official technology partner for INDYCAR, providing data analytics and fan engagement solutions.
2 | Verizon
- Chief Network Officer: Lynn Cox
- Annual Revenue: US$134.7bn
- Employees: 96,500
- Founding: 1983
Verizon has cemented its role as a motorsport tech leader through long-standing partnerships that showcase the power of its 5G Ultra Wideband network. As Team Penske's primary INDYCAR sponsor since 2009, Verizon enhances race strategy with real-time analytics and fuels fan engagement through live data and social streaming.
It enabled ultra-fast connectivity and network slicing at the Las Vegas Grand Prix. With ventures like C-V2X trials alongside Nissan, Verizon proves motorsport can drive next-gen innovation, safety and immersive fan experiences.
1 | AT&T
- Chief Operating Officer: Jeff McElfresh
- Annual Revenue: US$122bn
- Employees: 140,990
- Founding:1885
AT&T has played a pivotal role in Oracle Red Bull Racing's Formula 1 dominance, serving as the team's official connectivity partner since 2011. Through its global fibre and VPN networks, AT&T transmits over 4 billion data points per race from 250+ sensors to Red Bull's UK headquarters in milliseconds, enabling real-time strategy decisions.
The partnership, extended through 2027, powers Red Bull's 24/7 Ops Room and mobile team communications. With branding now on cars and suits, AT&T showcases how elite connectivity fuels championships, fan engagement, and the data-driven evolution of modern Motorsport.
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