The Sunrise Way: A Bold 5G Network Strategy

In the competitive Swiss telecommunications market, Sunrise stands out as a bold disruptor. This exclusive insight with Fabrizio Campanale, VP of Entertainment, In-Home and One Assurance, unpacks the strategy behind its market-defining moves. Discover how Sunrise became the first operator in Europe to launch 5G and among the earliest globally to deploy a nationwide 5G Standalone (SA) network.

Fabrizio Campanale details the complex, cross-functional execution of the 5G SA rollout and the high-stakes 3G network shutdown, a forward-only strategy with no fallback. He explains how a culture of pragmatic innovation, forged from the 2020 merger with UPC, empowers Sunrise to take calculated risks. At the core of every decision is a relentless focus on the customer, balancing rapid innovation with the rock-solid operational excellence required for a reliable, seamless user experience. Learn how the Sunrise approach is shaping the future of connectivity in Switzerland, from network strategy to the intelligent application of AI for proactive service assurance.

To read the full story in the magazine, click HERE.