Hubble and Texas Instruments to Extend Satellite Bluetooth

Hubble Network has announced a strategic collaboration with Texas Instruments to deliver global Bluetooth Low Energy connectivity using satellite infrastructure.

The partnership introduces a new approach for the telecoms and IoT ecosystem by enabling devices to transmit data worldwide without relying on cellular networks, gateways or GPS modules.

The technology made its public debut at CES 2026 in Las Vegas, where a live demonstration showed how Texas Instruments customers can send location and sensor data directly from Bluetooth devices to satellites. 

For the telco sector, the collaboration highlights an emerging connectivity model designed for low power, low data rate applications that have traditionally been constrained by coverage and cost.

Satellite-enabled Bluetooth connectivity

At the centre of the collaboration is Hubble Network’s satellite powered Bluetooth network, which is integrated directly into select Texas Instruments wireless microcontrollers.

These include the CC2340 and CC2755x Bluetooth Low Energy chips commonly used in embedded and industrial IoT devices.

By embedding Hubble’s network at the chip level, devices can achieve global connectivity without cellular modems, SIM cards or roaming agreements. 

As a result, it significantly reduces hardware requirements and deployment complexity, particularly for large scale IoT projects operating across multiple regions.

For telecom operators, satellite enabled Bluetooth does not position itself as a replacement for cellular IoT.

Instead, it offers an alternative connectivity layer for use cases where bandwidth demands are minimal but power efficiency and reach are critical.

Lower costs and longer battery life

During the CES demonstration, Hubble showed how Bluetooth devices could transmit global location data alongside small packets of sensor information without gateways or cellular backhaul. 

Each packet includes device location and up to 13 bytes of sensor data, such as temperature, motion, diagnostics and custom telemetry.

Bluetooth Low Energy efficiency enables multi year battery life using coin cell batteries, making the solution suitable for high volume deployments with limited access for maintenance.

This has clear implications for telecom providers supporting enterprise IoT services, particularly in logistics, infrastructure monitoring and remote asset management.

Alex Haro, CEO of Hubble Network says: “This partnership unlocks instant global connectivity for Bluetooth devices. Customers can quickly cut costs, extend battery life and eliminate infrastructure

“Seeing it live at CES demonstrates how quickly companies can deploy connected devices worldwide.”

What it means for telecom operators

Hubble Network states that its platform connects to more than 90 million terrestrial access points worldwide, alongside satellite coverage.

The hybrid model introduces new possibilities for IoT connectivity that sit alongside traditional telecom networks.

For telcos, the emergence of satellite Bluetooth presents both competitive pressure and partnership potential. 

While some use cases may bypass cellular connectivity altogether, others could complement existing IoT portfolios by extending coverage and lowering costs for specific applications.

Marian Kost, Vice President and General Manager of Connectivity at Texas Instruments, says: “Our Bluetooth LE portfolio is engineered to help designers maximise battery life with industry-leading low-power performance and reduce development complexity through scalable hardware and software

“TI’s collaboration with Hubble Network removes barriers for our customers to enable global IoT connectivity.”

Use cases and commercial rollout

Primary applications for the technology include fleet tracking, stolen vehicle recovery and industrial asset monitoring. 

These sectors already represent significant revenue opportunities for telecom operators offering managed IoT connectivity and services.

Hubble Network and Texas Instruments are now onboarding IoT device makers, signalling that commercial deployments are expected to follow quickly. 

As telcos continue to explore non terrestrial networks and hybrid connectivity strategies, the collaboration points to a growing role for satellite enabled Bluetooth in the global IoT landscape.